Caballo Negro Energy Announces 14 New
Distribution Partnerships

Caballo Negro Energy has formalized partnership agreements with 14 new beverage distributors in the United States.

Through these partnerships, Caballo Negro will be available in over 1000 retail outlets in California, Texas, Nevada, and Utah. Energy drink consumers will be able to purchase Caballo Negro 16oz. at convenience stores and other retail outlets as early as September.

For Caballo Negro Energy, which changed ownership and management in May, the new distribution agreements represent an aggressive step forward in meeting ambitious sales and operations goals for 2009. The agreements also pave the way for increased revenue to support additional marketing spend in support of distributors.

"There has been a surprising high level of demand for this product, evidenced by the fact that these distribution agreements came together so quickly," said Jorge Olsen, Brand Manager and Acting VP of Sales and Marketing. "We look forward to sustained, profitable collaborations with our partners as we work together to generate and fulfill consumer demand for this outstanding product."

About Caballo Negro Energy

Caballo Negro Energy, headquartered in San Diego, California, is led by an experienced and highly enthusiastic leadership team with the right combination of skills and market savvy to ensure that the product quickly achieves leading status in its segment. Caballo Negro Energy Drink was designed to appeal to Hispanic energy drink consumers, both in taste as well as brand design. (It took more than a year and countless consumer preference tests to perfect the unique Caballo Negro taste.) Due to its ultra high energy content, the brand has proven equally appealing to a diverse consumer base. For more information, visit the Caballo Negro web site at http://www.drinkcaballonegro.com.

Media Contact

Jorge Olsen
Brand Manager
6198526942
Jorge@liquidbm.com