Caballo Negro Energy and JRS Distribution
Announce a New Distribution Partnership

Caballo Negro Energy has entered into a new distribution partnership with JRS Distribution LLC of Murfreesboro, Tennessee.

Through the terms of this partnership agreement, Caballo Negro 16 oz. will be sold to energy drink consumers through approximately 1,000 retail outlets in Tennessee, Kentucky, Arkansas, and Louisiana.

“Caballo Negro offers an outstanding opportunity to open a new product category for our distribution network,” said Isaias Garcia, Category Manager of JRS Distribution. “Caballo Negro compliments the products we currently handle, so we see a lot of opportunity for cross promotions.”

JRS Distribution is a master distributor for Barcel USA, focusing on chips and candies aimed primarily at Hispanic consumers. Their product rollout plan for Caballo Negro includes special pricing as well as aggressive marketing and product sampling.

For Caballo Negro Energy, the new partnership represents a strategic move into Central States region, better positioning the company to meet its ambitious sales and market expansion goals for 2010.

"Following the successful re-launch of Caballo Negro last year, we are already seeing strong consumer demand for this product," said Jorge Olsen, Brand Manager and Acting VP of Sales and Marketing. "We are excited about this partnership, and we definitely look forward to supporting JRS Distribution as they forge new markets in this important region.”

About Caballo Negro Energy

Caballo Negro Energy, headquartered in San Diego, California, is led by an experienced and highly enthusiastic leadership team with the right combination of skills and market savvy to ensure that the product quickly achieves leading status in its segment. Caballo Negro Energy Drink was designed to appeal to Hispanic energy drink consumers, both in taste as well as brand design. (It took more than a year and countless consumer preference tests to perfect the unique Caballo Negro taste.) Due to its ultra high energy content, the brand has proven equally appealing to a diverse consumer base. For more information, visit the Caballo Negro web site at http://www.drinkcaballonegro.com.

Media Contact

Jorge Olsen
Brand Manager
6198526942
Jorge@liquidbm.com